it's okay to...

 

Love. Heal. 

Cry. Forgive.

It's Okay is your stationery brand.

A mindful, emotion-centered line built around four pillars: Cry, Heal, Forgive, Love.

Explore

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Our story

It's Okay is more than just stationery! It's a gentle reminder to feel, process, and grow through life's experiences. Each product encourages emotional honesty and self compassion.

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Meet the Founder

Terri Williams

"I created It's Okay during a time when I needed those words the most. Life had taken me through moments that broke me, healed me, and taught me the power of forgiving and loving again. Writing became my safe place... a way to release, reflect, and remind myself that it's okay to feel everything. This brand was born from that space. Every journal, card, and affirmation is a piece of my journey, created to hold yours too. It's Okay is more than just stationery! It's a reminder that you're allowed to cry, to heal, to forgive, and to love again... at your own pace."

Products Launching Soon

It's Okay... A thoughtfully designed collection that combines beauty, healing, and emotional expression through paper and pen. 

Healing Journals, Greeting Cards, Affirmation Cards & More

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Brand Apparel

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Brand Merch

Connect on Social Media 

Join our online community for healing and emotional support.

Instagram

Find us on TikTok at @itsokay2be

Find us on Instagram at @it_is_okayto

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Tik Tok

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Welcome to our nurturing community, where love, healing, and emotional expression flourish. Here, you’ll find a safe space to share your journey and embrace forgiveness. Whether you seek support or wish to lend a helping hand, we’re here for you. Reach out today, and let’s embark on this transformative path together!

Stay Connected

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Contact

It's Okay Support Team

CustomerService@itsokayto.com